Rivers Edition

We partnered with Rivers Edition, a Texas based real estate entrepreneur and luxury car enthusiast, to build a personal brand from scratch on Instagram. Over five months, the account went from zero presence to a visually cohesive, story driven feed that attracted the right audience and delivered consistently strong engagement at very low costs.​​

Brand and challenge

Rivers Edition is the personal brand of a businessman who treats cars as art rather than simple status symbols. The vision was to build a luxurious, aspirational presence that reflects his worldview, with potential for monetization later through future ventures, not to sell anything immediately.

When the project started, there was no existing social media or advertising infrastructure. It was a complete launch with a blank profile, a time constrained founder, and only limited windows available to shoot new content. The challenge was to create a premium, consistent brand identity and audience from zero while working around those constraints.​

Strategy

The core goal was to build awareness, engagement, and a targeted follower base of people who share Rivers’ passion for cars, business, and real estate. Key metrics included reach, engagement rate, and follower growth over an initial three to six month window.

The strategy focused on high quality, engaging visuals and narratives designed to attract the right people and be worth saving, sharing, and commenting on. Services covered social media management, Meta ads related to the profile, and coordination of faceless account features and collaborations to tap into existing automotive audiences in the United States.​

Execution

The primary audience lived in the United States, roughly 30 to 60 years old, with interests in cars, Porsche and other high end brands, real estate, and business. Content leaned into editorial and lifestyle visuals with dynamic angles and storytelling around the cars, trips, and the mindset behind the brand.

We managed Instagram and published around five posts per week, anchored by high quality reels and supporting feed content. Campaigns ran continuously for engagement and follower growth, supported by structured content calendars and a regular reporting rhythm so the client could stay informed without needing to be deeply involved. Reels quickly emerged as a hero format, repeatedly delivering strong engagement relative to views.​​

Results

In just five months, Rivers Edition generated around 1 million views on Instagram, with approximately 55,000 content interactions across the account. Individual reels often achieved very high engagement, such as roughly 2,500 likes on 8,000 views, showing strong resonance with the target audience. Paid efforts delivered efficient growth, with an average cost per engagement around 0.02 USD and roughly 0.20 USD per follower, contributing to about 600 highly targeted followers in a niche yet valuable segment.​​

Beyond the numbers, the account established a clear creative direction and premium brand perception that aligned with Rivers’ vision of cars as art. Internal workflows became smoother thanks to the planning and reporting systems, allowing the founder to remain largely hands off while still confident the brand was represented properly.​

Client experience and learnings

Although the collaboration eventually paused due to Rivers’ limited time to create new raw content, the trust level remained high and he was comfortable letting the team run the account with minimal interference. This project highlighted how some founders prefer a completely hands off approach, and it helped refine IH Social Media’s processes for managing those relationships smoothly while still maintaining structure, transparency, and strong results.​