Building materials company

We partnered with a building materials supplier that needed a steady flow of qualified quote requests. In three months the Meta campaigns generated 292 inquiries, surpassing the target of 236 by 56 leads, while keeping cost per acquisition nearly three times lower than planned.

Brand and challenge

The client operates in the building materials sector and relies on quote requests as the main source of new business. For the July–September period, they set a clear goal, 236 high quality inquiries on a fixed advertising budget.

The challenge was twofold, hit this ambitious lead target within three months and keep the cost per inquiry as low as possible so the campaigns stayed profitable and scalable.

Strategy

The primary objective was to drive qualified quote requests, not just traffic or generic leads. Key metrics included number of inquiries, acquisition rate, cost per acquisition, and time needed to reach the target volume.

To achieve this, the team designed a full funnel Meta strategy with clear roles for each stage. Budget allocation, creative testing, and retargeting were all aligned around one outcome, more quote requests at a lower cost.

Execution

Campaigns were structured along the sales funnel, from broad awareness at the top to high intent audiences at the bottom ready to request a quote. This ensured that people first discovered the brand, then saw more specific offers as their interest increased.

The fixed budget was split strategically, with a larger share directed toward audiences with the strongest likelihood to convert. Multiple ad variations were tested in parallel and any creative whose cost per inquiry exceeded the target was paused quickly so more spend flowed to the best performers. The team also ran retargeting to people who had already interacted with the website or ads, since this group delivered the lowest cost per lead.

Results

The campaigns outperformed the original goal. Instead of the planned 236 quote requests, Meta delivered 292 inquiries, overachieving the target by 56 leads. The acquisition rate reached nearly 4 percent, meaning a strong share of the reached audience converted into quote requests.

The target volume was achieved one month before the end of the planned three month period, and cost per acquisition came in at nearly three times lower than expected. This combination of speed, volume, and efficiency gave the client more sales opportunities while saving significant budget for future campaigns.